Social Selling 

Whether you are a Sales Leader or an Individual Contributor, Social selling has become an essential skill. Prospects and Dream Clients use the internet for research well ahead of engaging a salesperson or contacting potential product and service providers. Research reveals:

SOCIAL MEDIA FOR RESEARCH - 75% of B2B buyers now use social media to research vendors. — IDC

CONTENT AS CURRENCY - 95% of buyers chose a vendor that provided them content to navigate each stage of the buying process. — Demand Gen Report

WINNING VENDOR - 82% of buyers viewed at least five pieces of content from the winning vendor. — Forrester

According to LinkedIn’s report State of Sales 2016

More than 70 percent of sales professionals use social selling tools, including LinkedIn, Twitter and Facebook, making them the most widely used sales technology. Specifically, sales professionals see relationship building tools as having the highest impact on revenue.

Ninety percent of top salespeople use social selling tools, compared with 71 percent of overall sales professionals.

Skill is what separates social media pests from professionals who deliver value to their prospects and dream clients. MaxReach is here to help you and your team develop skills you need.

 

CRM Tool

Top salespeople have learned a CRM tool is essential to perform at the highest level. There are a number of choices and some are better than others. The key is engagement. If your sales team engages, the CRM tool becomes their tool as well as one the company uses to track activity and forecast sales in future periods. We stand ready to work with your team to maximize engagement and effective use of your chosen CRM tool.